Fractional CMO
CEO, SG INK
I Build the Systems Behind Scalable Brands
Philosophy & Approach
Sam aligns messaging, marketing, and systems to bring congruence and measurable results to brands. Her guiding philosophy—“Aligning Your Messaging from the Inside Out”—helps organizations embody clarity, connection, and growth. She believes every brand is a living ecosystem that thrives when inner alignment meets external impact.
Professional Bio
A Florida native with over 24 years spanning print manufacturing, brand strategy, and marketing systems, Sam Ghanem bridges creativity with structure to help businesses scale sustainably. As CEO of SG INK, she leads with a balance of vision and precision—bringing both the heart of storytelling and the logic of systemized growth.
Armed with a Master’s in International Business Administration from Nova Southeastern University and fluent in three languages, Sam connects across cultures and industries to create brands that move with intention.
Education & Credentials
- Master’s in International Business Administration (MIBA) – Nova Southeastern University
- Certified Wordsmith & StoryBrand Framework Expert
- Director of the Board – BBB Southeast Florida & Caribbean
- Thought Leader – The Cor Collective
Trusted By
Lockheed Martin • Thermo Fisher • Carrier • Mercedes-Benz • Beckman Coulter • Danaher • Local Governments • Health Clinics • E-Commerce • Coaches • Consultants • Real Estate • Property Management • Manufacturers
About the Work
Your brand has potential. Your team has talent. But results only come when strategy, structure, and storytelling work in harmony. Sam builds scalable systems that align internal teams, unify messaging, and produce measurable ROI.
I Solve Problems Like
- Smart messaging that fails to attract qualified leads.
- Teams that execute without achieving matching KPIs.
- Websites, brands, and staff speaking different languages.
- Leaders overwhelmed by execution and direction.
- Systems missing or misaligned with growth goals.
Core Services
- StoryBrand Messaging & Brand Voice Architecture
- Marketing Strategy & Campaign Development
- System Architecture (CRMs, SOPs, Process Optimization)
Signature Capabilities
- ISO-aligned documentation & operational excellence (99.98% pass rate)
- Rapid brand deployment—fully automated business in 3 weeks
- Strategic partnership matchmaking algorithms
KPI Outcomes I Drive
| Outcome | Typical Results |
|---|---|
| Lead Quality | +25–40% in 90 days |
| Funnel Conversion | 2×–5× improvement |
| Sales Cycle Time | Reduced by 30–50% |
| Brand Consistency | Increased from <60% to >90% in 6 months |
| Team Cohesion | +60% in 6 months |
Fractional CMO Packages
Engagements Starting at $4,500/month
- 90-Day Sprint: Brand messaging reset, systems audit, and team alignment.
- 6-Month Growth Plan: Full marketing strategy, KPI dashboards, and execution.
- 12-Month Transformation: Complete brand buildout, operational systems, and training.
Connect
Available for Fractional CMO roles, brand advisory, and strategic consulting.
